You look after a dozen brands. Your team’s AI has read none of them.
So every caption, every first draft, every quick “does this sound like the client?” is a guess. Times twelve.
And when it drifts, you’re the one answerable for it.
How much of each client’s brand can your AI actually use?
Add a client’s guidelines and get a score, free. It shows what the AI is missing, and what to fix first.
Run it across your roster and see where the gaps are.
No card.
Live
Kiwi
Score 41
Live
Bramble
Score 68
Live
Field
Score 27
Run a brain for every client from one account.
Add a brand in minutes by dropping in their guidelines or pasting their guidelines site.
Your whole team connects at no extra cost. We price on brands, not seats, so everyone works from the same brand without you counting heads.
Recharge clients however you like.
Works with
Available now
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What you’d actually ask it, for every client.
Make the work
“Write three launch captions for this client’s new feature.”
“Draft a brief for the client’s next social campaign.”
Check the work
“Does this copy sound like the client?”
“Review this layout against the client’s brand.”
Think it through
“The client’s entering a new market. How should their tone shift?”
“What’s missing from this client’s guidelines that keeps tripping us up?”
You could build this yourself. Here’s where it stops.
The usual way
- You paste guidelines into a chat, or build a custom GPT. It works, until the chat resets or the guidelines change.
- It can quote a hex code. It can’t tell you why a headline’s off.
- Every client lives in a different chat, and nothing stops one bleeding into another.
- Someone new on the team starts from scratch.
- When it hits something the guidelines don’t cover, it guesses.
With Creative in the Loop
- One brain per client, the same for everyone, always current.
- Built and scored by designers, so it tells you why, not just what.
- Every client kept separate by design. One client’s work never touches another’s.
- Your whole team works from the same brain, no setup each time.
- When it hits a gap, it says so, and brings in a creative director.
One client’s work never touches another’s.
Ask for a caption in a client’s voice and that’s all the AI sees. It won’t pull another client’s colours, copy or campaign into the room.
Hand a client a link to their own brand.
View-only, no account needed. They check their own work in their own AI, and you stay in control of what’s in it.
Plenty of tools can check a hex code. That’s the easy part.
Creative in the Loop is built and scored by real designers, so when it reviews work it tells you why something lands or doesn’t, not just whether a rule was broken.
Positioning Example
- Partly covered. Positioning statement
- Not covered yet. Values
- Partly covered. Audience and personas
- Not covered yet. Competitor context
- Not covered yet. Goals and objectives
Verbal Example
- Covered. Tone of voice
- Partly covered. Vocabulary
- Not covered yet. Evidence and proof
- Not covered yet. Channel guidance
- Not covered yet. Accessibility
Visual Example
- Covered. Logo and usage rules
- Covered. Colour
- Covered. Typography
- Partly covered. Imagery
- Not covered yet. File formats
Spend your judgement where it counts.
The tool keeps every brand consistent, so your team spends its judgement on the work that actually needs it. Not on policing line height across twelve clients.