Your guidelines live in a PDF in a shared drive. Your team’s AI has never read it.
So every caption, every brief, every quick “does this sound like us?” is a guess.
The brand doesn’t break in one big mistake. It drifts, in a hundred small ones nobody has time to catch.
How much of your brand can your AI actually use?
We asked that about our own brand. The answer was 38%.
A score doesn’t tell you your brand is bad. It tells you what your AI is missing, and what to fix first.
Add your guidelines and get yours, free.
Free, no card.
Live
Kiwi
Score 41
Live
Bramble
Score 68
Live
Field
Score 27
Three steps. Connected in minutes.
Add your brand guidelines
Connect it to the AI your team already uses
Create work that’s on brand
Your brand, inside the tools your team already has.
No new tool to learn. Connect the brain once and every answer draws on your positioning, voice, visual rules and the design knowledge behind them.
Works with
Available now
Coming soon
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What you’d actually ask it.
Make the work
“Write three launch captions for our new feature.”
“Draft a brief for our next social campaign.”
Check the work
“Does this landing page copy sound like us?”
“Review this layout against our brand.”
Think it through
“We’re entering a new market. How should our tone shift?”
“What’s missing from our guidelines that keeps tripping the team up?”
Plenty of tools can check a hex code. That’s the easy part.
Creative in the Loop is built and scored by real designers. It tells you why a headline lands or doesn’t, catches the small things like line height and headline case, and if you’ve broken a rule, it asks whether you meant to before calling it a mistake.
Positioning Example
- Partly covered. Positioning statement
- Not covered yet. Values
- Partly covered. Audience and personas
- Not covered yet. Competitor context
- Not covered yet. Goals and objectives
Verbal Example
- Covered. Tone of voice
- Partly covered. Vocabulary
- Not covered yet. Evidence and proof
- Not covered yet. Channel guidance
- Not covered yet. Accessibility
Visual Example
- Covered. Logo and usage rules
- Covered. Colour
- Covered. Typography
- Partly covered. Imagery
- Not covered yet. File formats
Some calls no brain should make alone.
A positioning decision. A campaign idea. A gap your guidelines never covered.
When it hits one of those, it says so, and brings in a creative director. Not on every job. Only when it counts.
Looking after more than one brand?
Run a brain for every client from a single account. One place, every brand on brand, whoever’s doing the making.
See what your AI is missing.
Get your brand’s score, free.
Add your guidelines, get your score. No card needed.